Lifeguard

Occupying the “costs more than ¥150 but less than ¥160” shelf, Lifeguard’s package was designed by a marketing genius. The point is, if you look at the rad design of the bottle and think “that is like, so kewl” then A) I hope you are under the age of 15 and B) you’ll love the – frankly – fucked up taste. It’s hard to describe, so I won’t. Bonus points if you can find and try any of these whose names seem inspired by deodorants such as Jungleman, Bodyguard 24, Safeguard or any of the other hundreds variations of this drink that the maker, Cheerio, deemed fit for Japan’s consumption. Thanks, Cheerio. – RT

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