This festival features a penis made from cypress wood measuring more than 60cm in diameter and 2 meters long. It is carried on a portable shrine by a parade of men who are 42, an “unlucky age” who offer prayers at the Tagata Jinja Shrine for a good harvest, the flourishing of all natural things and prosperous descendants. This festival is world famous and the shrine is filled with man-made and naturally formed penis shaped items. Celebrations commence about 10 am where stalls sell all manner of wooden phallus figures and sexy souvenirs. The procession is led by priests, followed by flag bearers and about 60 men dressed in traditional festival clothing who carry the huge symbol through the streets.